Larissa Palomares

PEDIGREE® Dog of a Day

How can we help abandoned dogs find a home?

SNICKERS® You Drift Off When You’re Hungry

How do we adapt the brand’s core idea by introducing a new hunger symptom?

SNICKERS® Camila Fremder “Drifting Off”

How can we tap into a viral moment, Camila Fremder showing up to the wrong podcast, to reinforce our brand and our core idea?

SNICKERS® Easter

How do we promote SNICKERS during Easter… without having a traditional Easter egg?

SNICKERS® Dark

How do we launch the new SNICKERS® flavor in Brazil?

M&M'S® Chooses My Makeup

How do we ride the wave of a trend that mixes chocolate and makeup?

M&M'S® Pink October

How can a fun, playful brand help raise awareness for such an important cause?

M&M'S® New Popcorn Flavor

How do we introduce a new and unexpected flavor?

Warner Bros - The Nun

How do we promote a new horror film starring the infamous Nun?

SKY - How to Activate Influencers on Social Media

How do we promote SKY’s programming across social platforms?

Approach Banner
O Boticário

How can we boost in-store sales through online channels?

Challenge: How do we drive as many people as possible to O Boticário’s physical stores?

Insight: Get closer to those who feel emotionally distant by gifting them something special. With the Christmas campaign concept “the beauty of bringing people together,” we wanted to encourage connection through the act of giving.

Idea: We created an interactive banner using geolocation technology, published across major news and entertainment portals in the South and Southeast regions of Brazil. When interacting with the piece, users discovered the exact distance to the nearest O Boticário store.

How it works:

First, the user is reached by the banner and invited to interact by clicking the button.
The distance is calculated in real time — supposedly between the user and their loved one.
Finally, the action is revealed, and the user is directed to the nearest O Boticário store to buy a gift and get closer to the person they love.

Radio Spot
Centro Tecnológico Positivo

How can we advertise on the radio that you can graduate quickly at Positivo?

Welcome to the Culinary Arts program at Centro Tecnológico Positivo. Now you’re going to… (fast-forwarded audio)
mix, stir, recipe, salt, grab the pan, put it on the stove, chopped, sauce, bake, gratin, fry…
Congratulations, you’re now a chef.
At Centro Tecnológico Positivo, that’s how it works. You graduate so fast that before you know it, you’re already working in the career of your dreams. There are 24 undergraduate programs starting at just 2 years, across 5 campuses.
Register for the 2017 entrance exam for free. Centro Tecnológico Positivo, complete with you.

Radio Spot
Cultura Inglesa

How can we tell Spotify listeners that Cultura Inglesa is the best English school?

Play is speaking English from your very first class.
Top is learning English through theatre, music and cultural events — all included.
Success is boosting your career with a new language.
Hit is studying English with the best teachers and with no loyalty contracts attached.
At Cultura Inglesa, that’s how it is: you learn fast and have fun at the same time. Enroll now and discover how English can become the best part of your day. Visit our website to learn more: culturainglesasp.com.br

You know the song that just played?
It’s top. Or better, cool. Actually, amazing. Awesome. Impressive. Astonishing.
With Cultura Inglesa, you’ll expand your vocabulary and learn English with the best teachers. Enroll now and start speaking English from your very first class. Visit our website to learn more: culturainglesasp.com.br